Boost, the e-wallet developed by Axiata Digital Services Sdn Bhd, is Malaysia's biggest in terms of user and merchant base. This achievement was no easy feat, says CEO Mohd Khairil Abdullah. The Boost team had to put in a lot of effort at the beginning to demystify e-wallets so that the public would understand its value proposition, he adds.
Wednesday, 24 July 2019 08:42
May 13, 2019, The Edge Malaysia - Boost looking to maintain its pole position
- Best Practices Type: Newsclips
- Industry: Services
- Company Name: Axiata Digital Services (Boost)
- Geographical: Kuala Lumpur
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