“We are seeing an online-to-offline (O2O) revolution that changes the way people shop. Ultimately, consumers expect a seamless shopping experience across various channels that can be accessed whenever and however they choose. The idea is to enhance customer shopping experience and retailers that do not meet these expectations will lose traffic. We want to simplify and personalize the shopping experience for our customers. We want them to continue coming into our stores to view our products and make a purchase anywhere, anytime, by paying online via their smartphones or tablets. Ultimately, we want to scale up deliveries, with each store being able to fulfill thousands of orders a day," Mr Lim Kim Heng, Managing Director, Senheng Electric (KL) Sdn. Bhd.

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