"As everyone and everything is becoming more interconnected, advertising and marketing efforts will be more personalised. We will transform all the information gathered via social listening tools into action-able insights to help businesses make marketing and advertising decisions," says Chitpol. "But in the future, AI will make these decision and make plans based on all the information and insights gathered. If we have more information, that will help consumer personalisation.Then,businesses can advertise directly to consumers."
Thursday, 07 February 2019 11:31
October 8, 2018, The Edge Malaysia - Weaving Artificial Intelligence Into Marketing Strategies
- Best Practices Type: Newsclips
- Industry: Services
- Special Issue: Industry 4.0
- Company Name: Zanroo Malaysia Sdn Bhd
- Geographical: Kuala Lumpur
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