When it first made its foray in the international market, PFM had to overcome numerous hurdles in the form of documentation red tape, packaging and labelling, unfavourable public perception, cultural difference, storage infrastructure, foreign exchange and counterfeit products.
Monday, 29 April 2019 07:54
Overcoming the Barriers
- Best Practices Type: Infographics
- Industry: Services
- Company Name: Perfect Food Manufacturing Sdn. Bhd. (Julie’s)
- Geographical: Melaka
Published in Develop marketing strategy