Wednesday, 04 September 2019 09:31

Changing with Modern Times: The CAL-Centric Transformation

“We had to do something to increase our visitors’ count and change people’s perception of this place and rebranding the theme park required numerous initiatives and our staff highest commitment. Nevertheless, the rebranding strategy paid off and we managed to attract a huge number of visitors afterward, with an increase of 200% visitors compared to the previous figure.The initiatives were deeply embedded with the customer-centric approach that places a high value on enriching visitors’ visiting experience with unique attractions. Our focus is not limited to the improvements of facilities and infrastructures of this theme park cum breeding ground, but also aggressive marketing strategies that proved to be an effective approach in making CAL as one of the top must-visit destinations in Langkawi among the local and international tourists.”

  • Best Practices Type: Case Studies
  • Industry: Services
  • Company Name: Crocodile Adventureland Langkawi
  • Geographical: Kedah
Last modified on Wednesday, 04 September 2019 09:46
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