“The cable car lengthy waiting time issue prompted PLSB to revise its business model in order to sustain the cable car operation. It was from there that PLSB decided to introduce boarding time system and diversify its product with a customer-centric approach, which led to the creation of a theme park with multiple attractions. The solution did not only resolve the lengthy waiting time issue, but also allowed PLSB to attract and retain more visitors thus generating a healthy revenue flow. The strategic partnerships have also contributed to the fast development of various attractions within the theme park. In its journey to provide its visitors with the best customer experience, PLSB included several attractions in a single package which gave the visitors plenty of things to do while waiting for their turn to ride the cable car.” Ir. Abu Hashim Abdul Rahman Acting Chief Operating Officer, Panorama Langkawi Sdn. Bhd.