To play a game, you need participants, but to win it you need a plan, a game plan. The same could be said for business. In ever-changing business world, a plan is what makes or breaks the business. With a well-made plan, businesses can stay ahead of their competitor and vice versa. However, only having a good plan is not enough, seamless execution and deployment of the plan must go hand-in-hand. This is the story of a Malaysian-made company's journey in the strategic planning and deployment project and how it motivated them to be the best.