The practice of comprehensive business model in our operation has contributed to MBG’sgrowth towards becoming the leading brand of fruits retail industry in Malaysia. We also managed to penetrate into the international market, despite our humble beginnings, with well-placed, effective marketing strategies. Additionally, we are quite optimistic in gaining control over this market starting with the consumers, retailers and suppliers — both local and foreign — due to the well-known fact that we are supplying high quality fruits. The money back guarantee concept also solidifies our grip on the market as a trusted brand that emphasises on product quality. Mr. Adnan Lee, Managing Director of MBG Fruits Sdn. Bhd.
Friday, 21 February 2020 14:36
A Comprehensive Business Model in Conquering the Fruit Retail Market
- Best Practices Type: Case Studies
- Industry: Services
- Company Name: MBG Fruits Sdn Bhd
- Geographical: Selangor
Published in Develop business strategy