Tuesday, 14 April 2020 12:18

Alibaba's "New Retail" Explained

Alibaba's "New Retail" Explained

Alibaba is one of the world’s biggest retail commerce companies, that has completely changed the game in China. The company spearheads a new form of retail, merging the best of online and brick-and-mortar retail into an omnichannel consumer experience. This company currently is in the midst of revolutionising traditional supermarkets and shopping malls to support smartphone-powered digitised in-store shopping experiences, changing how consumers shop for everything from groceries to cars. Source: Youtube

  • Best Practices Type: Video
  • Industry: Services
  • Special Issue: Industry 4.0
  • Company Name: Alibaba HQ Hangzhou
  • Geographical: International
Last modified on Tuesday, 14 April 2020 12:34
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