Tuesday, 12 January 2021 09:56

From a Shop Selling Outdoor Gear to a Trusted Operator Doing Outdoor Tours

“We transformed our approach from offering packages that were just recreational into adventure tourist packages, in order to increase the demand for our tourism products. With that, now trips can proceed with a minimum participation of just two people, which of course optimised the company’s regular operations. Collaboration with travel agents at the Kuala Besut jetty to introduce Jenoba’s packages became the gateway to bringing in foreign tourists to try local tours and expand their stay in Terengganu. Jenoba’s hope for the future is for Terengganu to be as famous for all its exciting nature and outdoor adventure offerings, just as its beautiful islands are.” Mr. Mohd Najib Bin Alias, Manager, Jenoba Trading & Services Sdn Bhd.

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  • Best Practices Type: Case Studies
  • Industry: Services
  • Company Name: Jenoba Trading & Services Sdn Bhd
  • Geographical: Terengganu
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