As in any business, there has to be a balance between good value-for-money and profit sustainability. Hasan and the Santika team are always on the lookout for what visitors want, what works and whether it can be done as cost-effectively as possible. How do they gather the data on customer behaviours, preferences and trends? While as a small family-run entity, they may not use highly scientific methods, they do use keen observation and feedback especially direct questions to visitors and even potential visitors met at other places.