As in any business, there has to be a balance between good value-for-money and profit sustainability. Hasan and the Santika team are always on the lookout for what visitors want, what works and whether it can be done as cost-effectively as possible. How do they gather the data on customer behaviours, preferences and trends? While as a small family-run entity, they may not use highly scientific methods, they do use keen observation and feedback especially direct questions to visitors and even potential visitors met at other places.

NEW

Download