The Nestlé Chilli Club (NCC) is a contract farming model that supports local farmers who are contracted to supply fresh chillies for MAGGI Chilli Sauces. Working closely with Agricultural Services Department and the Farmers’ Association Board, it was first introduced to the local farmers in Kelantan in 1995. For over 25 years since its establishment, NCC has since reached other parts of the country, namely Dungun, Terengganu and Kuala Langat, Selangor. In line with digital transformation in agriculture, Nestlé also appoints Agricultural Services professionals to equip farmers in leveraging technology to produce the highest possible yield, at par with global standards. In particular for Farmer Connect initiatives, Nestlé shares best practices with local farmers through the Sustainable Agricultural Initiative (SAIN) toolkit, specifically designed to train and assist farmers for better crop quality and yield.