Tuesday, 07 March 2017 11:52

Retaining old C and attracting new C…It’s all about customers (2014)

Customer Centricity is about how company optimising and aligning its resources, processes and structure to effectively meet the needs of customers. The leaders must also provide strategic direction that can be applied and ultimately lead the company to move forward in retaining existing customers and attracting new customers. This is very crucial as customers are now more relying their experiences across all departments in the company and not just the product or services that they receive from the company.

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