Thursday, 07 February 2019 11:31

October 8, 2018, The Edge Malaysia - Weaving Artificial Intelligence Into Marketing Strategies

"As everyone and everything is becoming more interconnected, advertising and marketing efforts will be more personalised. We will transform all the information gathered via social listening tools into action-able insights to help businesses make marketing and advertising decisions," says Chitpol. "But in the future, AI will make these decision and make plans based on all the information and insights gathered. If we have more information, that will help consumer personalisation.Then,businesses can advertise directly to consumers."

Thursday, 07 February 2019 11:11

October 8, 2018, The Edge Malaysia - The Professional Farmer From The Land of The Hornbills

Wei learnt that while Bayer sold a lot of chemicals and fertilisers to the Malaysian market, its focus was not just on selling but also servicing the market. "My job back then was to make sure that customers used the products correctly rather than pushing sales. If the company's data showed that clients were suddenly increasing their purchases, we had to investigate why," he says.

  • Best Practices Type Newsclips
  • Industry Agriculture
  • Company Name Hornbill Agriculture Sdn Bhd
  • Geographical Sarawak
Thursday, 07 February 2019 10:10

October 8, 2018, The Edge Malaysia - The Man Who Transformed Airport Lounges

Over the last 20 years or so, international airports have intensified their competition with one another in trying to attract more passenger footfall. Plaza Premium Lounge was a shot in the arm for these airports. Not only was it a revenue stream sans operating costs for airport management, passengers were starting to plan their trips by taking into account the airports that had these facilities.

  • Best Practices Type Newsclips
  • Industry Services
  • Company Name Plaza Premium Group
  • Geographical International
Thursday, 07 February 2019 09:39

October 8, 2018, The Edge Malaysia - Making Space For Work

In fact, over the last five years, the Klang Valley in particular has seen the mushrooming of such spaces. All of them strive to offer something unique to their clients to differentiate themselves — not only from each other but also from conventional office spaces. Enterprise spoke with several founders of these co-working spaces to find out what makes them tick and how they are doing.

  • Best Practices Type Newsclips
  • Industry Services
  • Company Name Co-Working Space
  • Geographical Kuala Lumpur
Friday, 01 February 2019 18:27

September 3, 2018, Berita Harian - Berhenti Kerja Bina Jenama Dairy Go

Trend kini semuanya nak senang dan mudah. Jualan melalui dalam talian adalah medium paling pantas dan mudah untuk mendekati pelanggan. Saya selalu pesan kepada usahawan muda di luar sana atau mereka yang ingin menjadi usahawan. Gunakan peluang yang ada sebaik mungkin. Kita kini sudah ada media sosial, gunakan sepenuhnya dalam meningkatkan perniagaan” Norazura Md Posdzi, Pengasas Dairy Go.

  • Best Practices Type Newsclips
  • Industry Others
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