Execute and measure strategic initiatives

Execute and measure strategic initiatives (40)

Tuesday, 12 January 2021 11:06

Environment and Community Conservation

Environment and Community Conservation

There are lots of other accommodation options in Cameron Highlands. As for adventure tour options, Yusree points out that there are more than 100 companies doing hiking tours all over Malaysia. Competition is tough, thus healthy differentiation is key for everyone’s sustainability. For a start, appreciation of the environment needs to begin with awareness that it exists and is important. Towards this end Hikers Sleep Port has various environmentconscious features; some obvious and needed, some subtle and unique.

Tuesday, 12 January 2021 10:59

Couple Realises Their Dream Ventures, and The World Enters

“Permit can be obtained from the Forestry Department office by following their procedure such as quotas, guide, ratios and few more things to be full filled before the approval. The best is to contact the Forestry Department at least 14 days before date for inquiries and applications regarding permit.” Mrs. Cik Marina Hamzah, General Manager, ORL Ventures (ORL).

Tuesday, 12 January 2021 10:49

Safety is Part of Family

Safety is Part of Family

Speaking of outdoor adventures especially with mountain trips, the first thing that comes to mind is; how safe would this be? With the background and love for adventure, Ohana prioritises safety first among other important matters complete with its own Standard Operating Procedures (SOPs) based on experience.

Tuesday, 12 January 2021 10:39

Ohana means Family, for ‘Families’ who Love Adventure

“A wide range of attractive packages are offered to enable Ohana to stand as the most preferred operator in adventure tourism. Towards this aim as well, we have developed our own SOP from long experience and it ensures that the safety of all our participants are our priority. In addition, the preparation of food by our own staff specially to be served to hikers who follow our packages becomes another attraction that makes us different from our competitors. We also operate optimally by running numerous tours per month so that there would be many more participants who would know Ohana or come back to us for other adventures.” Mr. Nik Mohd Zawanie Nik Mat, Founder of Ohana Adventure Sports.

Tuesday, 12 January 2021 10:22

A Comprehensive Safety System for Safety Assurance

A Comprehensive Safety System for Safety Assurance

They have an established Emergency Response Plan (ERP) and Risk Analysis Management System (RAMS) in place, where all these systems are implemented in all of their programmes and activities. All programme activities, Maverick has set a better than average trainer-to-participant ratio where every 10 persons in a group would be equipped with one trained guide or trainer regardless of how big a group is.

Tuesday, 12 January 2021 10:12

A Maverick to the Fore in Training and Adventure, whether Indoor or Outdoor

“The Janda Baik packages opened up a new horizon to Maverick as they offered more diverse activities resulting from our collaboration with local operators. Other than waterfall abseiling and jungle trekking that are run directly by Maverick, the integration of local tourism products help the domestic economy to expand as well. The safety aspects of each of the products are never neglected, so that also ensures that each product is individually sustainable in the long term. Big thanks to all our strategic partners who each have good awareness on participants’ safety and comfort, which really make it easy for all of us to move with the same rhythm.” Mr. Ahmad Shukry Awang Founder of Maverick Trainers and Consultants.

Wednesday, 23 December 2020 14:58

Changing The Challenging Norms

Changing The Challenging Norms

Farm Fresh was determined to change that norm by supplying several batches of genuine fresh milk using any available transport, even a commercial bus at one time, to the retailers. Both Mr Loi and Encik Azmi realised the need to have a strong branding awareness and educate the public on the benefits of consuming genuine fresh milk. They created various aggressive promotional cum educational campaigns on fresh milk, mostly on social media to attract the young generations to consume fresh milk for a healthier diet.

Wednesday, 23 December 2020 14:43

A Milky Fresh Beginning on a Local Farm

Becoming the main manufacturer of a product without a sustainable ecosystem is not an easy feat. However, we saw a huge potential in producing our own milk and conducting a thorough deep market research of the local dairy industry to identify and resolve any issues that could impede our progress. In time, we were able to expand our farm, the number of cows, our staff and finally bring Farm Fresh brand to become a national-level product. We have also invested in several cold rooms and temperature-controlled vehicles to ensure Farm Fresh milk retains its freshness when shipped to the market shelf. To maintain our competitive edge, we have our own R&D unit to develop more products every year. Since we are dealing with resources from live beings, the welfore of our 5,000 genetically modified cows is extremely crucial and has to constantly be at optimal level. Mr. Azmi Zainal, Chief Operating Officer, Farm Fresh.

Wednesday, 04 November 2020 14:24

Increasing Business Growth through Product Diversification

Increasing Business Growth through Product Diversification

Adventure seekers constantly look for new experience and challenges. As such, the adventure sports operator must always be on the lookout for new venues and obstacles to satisfy the thrill-seekers’ appetite. In this respect, Nasri is always exploring new sites to add to ME’s menu of adventure packages, especially for return customers.

Wednesday, 04 November 2020 09:34

Providing Internationally Accredited Outdoor Adventure Activities and Nurturing Budding Adventure Operators

As its name suggests, Multitasker Enterprise provides a varied adventure package ranging from basic, easy-going trails for beginners, to hardcore tracks that involve a mélange of strenuous activities like hiking, jungle trekking, rock climbing, and gorge walking for seasoned thrill seekers. ME’s adventures carry the ICAN seal of approval in recognition that we are among the best adventure operators in the region. That the majority of ME canyoning participants consisted of international tourists is testament to our service quality. Additionally, the MaTex certification signifies ME’s commitment in safeguarding our clients’ safety by adhering to a comprehensive SOP. We take pride in our initiative to enhance the competency of UPM students, and paving the way for them to become dynamic adventure sports operators in the near future. Mr Nasri Rifin, Founder & Managing Director, Multitasker Enterprise.

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