Develop marketing strategy (5)
April 15, 2019, Edge Malaysia - Sime Darby Plantation Goes Deeper Downstream
Sime Darby Plantation Bhd (SDP) is looking to go further down the value chain of speciality and customised products for better returns and accretive growth.
April 8, 2019, The Edge Malaysia - The Big Picture
In 2005, Mark Koay took his savings - whih he had earned by building websitesfor a lot of companies - and the money he had borrowed from his father - and brought a RM1.4 million HP Indigo (Considered the Lamborghini digital printer). He wanted to create a service where he could help people print their digital photos and turn them into photobooks.
Overcoming the Barriers
When it first made its foray in the international market, PFM had to overcome numerous hurdles in the form of documentation red tape, packaging and labelling, unfavourable public perception, cultural difference, storage infrastructure, foreign exchange and counterfeit products.
October 8, 2018, The Edge Malaysia - Weaving Artificial Intelligence Into Marketing Strategies
"As everyone and everything is becoming more interconnected, advertising and marketing efforts will be more personalised. We will transform all the information gathered via social listening tools into action-able insights to help businesses make marketing and advertising decisions," says Chitpol. "But in the future, AI will make these decision and make plans based on all the information and insights gathered. If we have more information, that will help consumer personalisation.Then,businesses can advertise directly to consumers."
Going Global Through A Comprehensive Marketing Strategy
“We have inculcated the culture of ‘what we don’t eat, we don’t let others eat’ and ‘Baked With Love’ in the workers. We always emphasise to our visitors that Julie’s is a Malaysian brand at all our overseas trade exhibitions. And we felt proud whenever they mentioned that although we are a small country, we are able to produce products of international standard. Through sheer hard work and perseverance, Julie’s products are now available in 80 countries and counting. By 2020, we expect to be in 100 countries.” says Mr. Martin Ang, the Director (Sales & Marketing). Mr Martin Ang, Director (Sales & Marketing) Perfect Food Manufacturing Sdn Bhd (Julie’s).