Develop marketing strategy (2)
October 8, 2018, The Edge Malaysia - Weaving Artificial Intelligence Into Marketing Strategies
"As everyone and everything is becoming more interconnected, advertising and marketing efforts will be more personalised. We will transform all the information gathered via social listening tools into action-able insights to help businesses make marketing and advertising decisions," says Chitpol. "But in the future, AI will make these decision and make plans based on all the information and insights gathered. If we have more information, that will help consumer personalisation.Then,businesses can advertise directly to consumers."
Going Global Through A Comprehensive Marketing Strategy
“We have inculcated the culture of ‘what we don’t eat, we don’t let others eat’ and ‘Baked With Love’ in the workers. We always emphasise to our visitors that Julie’s is a Malaysian brand at all our overseas trade exhibitions. And we felt proud whenever they mentioned that although we are a small country, we are able to produce products of international standard. Through sheer hard work and perseverance, Julie’s products are now available in 80 countries and counting. By 2020, we expect to be in 100 countries.” says Mr. Martin Ang, the Director (Sales & Marketing). Mr Martin Ang, Director (Sales & Marketing) Perfect Food Manufacturing Sdn Bhd (Julie’s).