Develop marketing strategy (9)
Eco-Tourism Catered to the Millennial Crowd
In order to draw millennial travellers and visitors, a beautifully designed place that is “Insta-worthy” is a prerequisite and the team at GLAMZ pays careful attention to that detail, using their previous experience as event planners to ensure the place is purposefully set up to look stunning in photos. Choosing domes and tents in white gives off a minimalist look, accentuated by quirky furnishings, props and colours - all of which imbue the place with a young, urban vibe. One can expect to find colourful hammocks, bean bags, inflatables and wicker chairs as part of their decor, making each corner of GLAMZ a perfect photo backdrop.
Driving Eco-Tourism with Luxury Camping
“A lot of the younger generation don’t really want to book hotels anymore because hotel rooms can be expensive. This is a generation who is adventurous; they go after things that are new and experiential. Like, sleeping under the stars in nature or enjoying a campfire. And this is what we’re all about at GLAMZ - a modern day camping experience.” Darren Lee, Chief Operations Officer, GLAMZ
The Edge Malaysia, October 7, 2019 - Go online to go global, SMEs urged
Malaysian businesses are missing out on a multibillion-dollar social media economy by not using social media marketing and e-commerce sales channels. While it has become easier than ever for businesses to set up an online presence and start selling relatively quickly, a staggering number of them have refused to engage in either thus far. But getting started with social media and e-commerce sales channels are not nearly as complicated as they may fear.
Rebranding Crocodile Theme Park
During this phase, several attractions were proposed based on the ‘Explore’ concept where visitors would be able to experience the exhilaration of explorin the theme park without making the attractions feel too restrictive and repetitive. As a result, there are many sections available now inside the theme park — Crocodile Education Centre, Giant Crocodilian Feeding, Crocodile Jumping Show, Juvenile Crocodile Fishing, Juvenile Crocodile Feeding, Crocodile Encounter Show, Experience Holding Juvenile Crocodile, Croc Café, Crocodile Souvenir Shop and Crocodile Choc. Each section also has a guided tour specifically designed to enrich the visitors’ visiting experience.
April 15, 2019, Edge Malaysia - Sime Darby Plantation Goes Deeper Downstream
Sime Darby Plantation Bhd (SDP) is looking to go further down the value chain of speciality and customised products for better returns and accretive growth.
April 8, 2019, The Edge Malaysia - The Big Picture
In 2005, Mark Koay took his savings - whih he had earned by building websitesfor a lot of companies - and the money he had borrowed from his father - and brought a RM1.4 million HP Indigo (Considered the Lamborghini digital printer). He wanted to create a service where he could help people print their digital photos and turn them into photobooks.
Overcoming the Barriers
When it first made its foray in the international market, PFM had to overcome numerous hurdles in the form of documentation red tape, packaging and labelling, unfavourable public perception, cultural difference, storage infrastructure, foreign exchange and counterfeit products.
October 8, 2018, The Edge Malaysia - Weaving Artificial Intelligence Into Marketing Strategies
"As everyone and everything is becoming more interconnected, advertising and marketing efforts will be more personalised. We will transform all the information gathered via social listening tools into action-able insights to help businesses make marketing and advertising decisions," says Chitpol. "But in the future, AI will make these decision and make plans based on all the information and insights gathered. If we have more information, that will help consumer personalisation.Then,businesses can advertise directly to consumers."
Going Global Through A Comprehensive Marketing Strategy
“We have inculcated the culture of ‘what we don’t eat, we don’t let others eat’ and ‘Baked With Love’ in the workers. We always emphasise to our visitors that Julie’s is a Malaysian brand at all our overseas trade exhibitions. And we felt proud whenever they mentioned that although we are a small country, we are able to produce products of international standard. Through sheer hard work and perseverance, Julie’s products are now available in 80 countries and counting. By 2020, we expect to be in 100 countries.” says Mr. Martin Ang, the Director (Sales & Marketing). Mr Martin Ang, Director (Sales & Marketing) Perfect Food Manufacturing Sdn. Bhd. (Julie’s).