Understand markets, customers, and capabilities

Understand markets, customers, and capabilities (1)

Tuesday, 28 March 2017 18:07

Understand markets, customers and capabilities

One of the characteristics of the market-driven companies is setting a set of cultural values and beliefs emphasising on customer interests. These companies have developed a market orientation, which serves to facilitate the generation, dissemination, and utilisation of market information. By doing so, companies will have a better understanding on customers and their needs in order to optimise the interactions with the customers.

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  • Best Practices Type Key Performance Indicators
  • Industry Others
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