Understand markets, customers, and capabilities

Understand markets, customers, and capabilities (3)

Friday, 03 August 2018 09:25

Promoting ‘Musang King’ to the World

“To succeed in the food export business you must be persistent in your effort and not give up easily. Product branding is essential. Your packaging must differentiate your products from those of others in the market. It is important to develop good networking and close collaboration with other players down the industry chain,” Anna Teo Founder & Managing Director, Hernan Corporation Sdn Bhd.

  • Best Practices Type Case Studies
  • Industry Manufacturing
Wednesday, 11 July 2018 08:42

Creative Approach to Boost the Tourism Sector in Melaka

“Melaka is the state for all tourists. The development of the tourism sector in the state has gone through a unique revolution to ensure that Melaka has always been the main tourist destination in Malaysia. Tourism Melaka has done the best to promote the state by analysing the visitor data that has been collected for many years. The right decision can be made based on the data and findings, to ensure that every promotional activity we run will bring maximum returns to the state.” Norena Jaafar, General Manager, Tourism Melaka, Melaka Chief Minister’s Department

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  • Best Practices Type Case Studies
  • Industry Services
Tuesday, 28 March 2017 18:07

Understand markets, customers and capabilities

One of the characteristics of the market-driven companies is setting a set of cultural values and beliefs emphasising on customer interests. These companies have developed a market orientation, which serves to facilitate the generation, dissemination, and utilisation of market information. By doing so, companies will have a better understanding on customers and their needs in order to optimise the interactions with the customers.

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  • Best Practices Type Key Performance Indicators
  • Industry Others
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