Understand markets, customers, and capabilities (5)
Where Visitors Discover Malaysian Chocolate & Heritage
“Every business needs to have its own uniqueness. The experience gained while running the chocolate trading industry has perfected us in evolving into a high-quality chocolate producer. Harriston’s praline is one of the most highlighted products and the quality is equivalent to premium international chocolate brands. We are passionate in creating chocolate combined with local elements such as fruits, spices and herbs. This unique innovation is what made us a world-renowned and award winning brand.” Queenie Teng, Director of Harriston Group and Teng Wei Tzyy, CEO of Harriston Group
- Best Practices Type Case Studies
- Industry Services
Looking Out of the Box in Local and Foreign Business Expansion
“Before starting this business, I had gained a lot of experiences that taught me how to respond positively when facing with rejection. The strength that I had mustered through the many trials has helped to bring Tealive to where it is, today. We develop and innovate using data, and not based on intuition. This all helped to contribute to our exponential growth, and keep us in line with the rapidly changing market trends,”
Mr Bryan Loo, CEO, LOOB Holding Sdn. Bhd.- Best Practices Type Case Studies
- Industry Services
Promoting ‘Musang King’ to the World
“To succeed in the food export business you must be persistent in your effort and not give up easily. Product branding is essential. Your packaging must differentiate your products from those of others in the market. It is important to develop good networking and close collaboration with other players down the industry chain,” Anna Teo Founder & Managing Director, Hernan Corporation Sdn Bhd.
- Best Practices Type Case Studies
- Industry Manufacturing
Creative Approach to Boost the Tourism Sector in Melaka
“Melaka is the state for all tourists. The development of the tourism sector in the state has gone through a unique revolution to ensure that Melaka has always been the main tourist destination in Malaysia. Tourism Melaka has done the best to promote the state by analysing the visitor data that has been collected for many years. The right decision can be made based on the data and findings, to ensure that every promotional activity we run will bring maximum returns to the state.” Norena Jaafar, General Manager, Tourism Melaka, Melaka Chief Minister’s Department
- Best Practices Type Case Studies
- Industry Services
Understand markets, customers and capabilities
One of the characteristics of the market-driven companies is setting a set of cultural values and beliefs emphasising on customer interests. These companies have developed a market orientation, which serves to facilitate the generation, dissemination, and utilisation of market information. By doing so, companies will have a better understanding on customers and their needs in order to optimise the interactions with the customers.
- Best Practices Type Key Performance Indicators
- Industry Others