Understand markets, customers, and capabilities (1)
Understand markets, customers and capabilities
One of the characteristics of the market-driven companies is setting a set of cultural values and beliefs emphasising on customer interests. These companies have developed a market orientation, which serves to facilitate the generation, dissemination, and utilisation of market information. By doing so, companies will have a better understanding on customers and their needs in order to optimise the interactions with the customers.
- Best Practices Type Key Performance Indicators
- Industry Others