
Understand markets, customers, and capabilities (25)
Creating Innovative Telekung Design

Even though telekung has a constant demand from the users, most telekung sold in the market do not provide adequate facial comfort due to different individual’s face sizes as well as the usage of inelastic material in telekung manufacture. This gives SKA the opportunity to introduce a telekung which tenderly envelops the face while leaving the forehead undisturbed. This became the first innovation of prayer outfit in the local market.
- Best Practices Type Infographics
- Industry Manufacturing
- Company Name Siti Khadijah Apparel
- Geographical Selangor
Indulging Tourists with Chocolates

It was founded by S.C. Teng, who loves chocolate since he was a child. The aspiration to own world-famous chocolate emporium in Malaysia comes after he noticed that tourists had the habit of buying souvenirs at the airports, especially chocolates as explained by Queenie Teng, Executive Director of Harriston Group
- Best Practices Type Infographics
- Industry Services
- Company Name Harriston Group
- Geographical Kuala Lumpur
Fulfilling the Demand

To meet the rapidly growing demand of their products, Hernan always ensures the main raw material, the Musang King pulp, is in sufficient supply for their products. This is done to guarantee Hernan’s products are constantly in the market after aggressive promotional and marketing activities. The company acquired a 40-acre durian orchard in Raub, Pahang, as their main raw material source for their product. This orchard successfully obtained the AQSIQ certification from the People’s Republic of China.
- Best Practices Type Infographics
- Industry Agriculture
- Company Name Hernan Corporation Sdn Bhd.
- Geographical Selangor
Melaka, Diamond on The Rough

With Tourism Melaka as the forerunner of the tourism sector, equipped with its focus in boosting the industry for the state and for Malaysia, Melaka will surely have visitors booking the state again for the next visit.
- Best Practices Type Infographics
- Industry Services
- Company Name Tourism Melaka
- Geographical Melaka
Tackling the Risk and Technology

For the foundation to stay firm in times of challenges, the value of Service Excellence is emphasised for the customer experience to be impactful, as well as to generate returning customers in the future. The involvement of youth as part of its team is also in the plan to ensure that its employees practice openness, and experience enjoyable working culture and environment.
- Best Practices Type Infographics
- Industry Services
- Company Name Loob Holding Sdn. Bhd.
- Geographical Selangor
Creating a Demanding Market through Innovative Facial Design
“Inventing something that completely differentiates us in the fashion world is not an easy feat. Alhamdulillah, SKA managed to convince the users on the comfort and quality of our telekung. Continuous promotional activities helped SKA in changing the public’s perception on buying high quality telekung. To ensure the users will choose our brand, we are also producing collections parallel with the latest fashion world trends. However, we strictly adhere to Shariah compliance standards because this is the core principle embedded together with Siti Khadijah telekung.” Ir Aminuddin bin Mohd Nasir, Executive Chairman of SKA.
- Best Practices Type Case Studies
- Industry Manufacturing
- Company Name Siti Khadijah Apparel
- Geographical Selangor
Where Visitors Discover Malaysian Chocolate & Heritage
“Every business needs to have its own uniqueness. The experience gained while running the chocolate trading industry has perfected us in evolving into a high-quality chocolate producer. Harriston’s praline is one of the most highlighted products and the quality is equivalent to premium international chocolate brands. We are passionate in creating chocolate combined with local elements such as fruits, spices and herbs. This unique innovation is what made us a world-renowned and award winning brand.” Queenie Teng, Director of Harriston Group and Teng Wei Tzyy, CEO of Harriston Group
- Best Practices Type Case Studies
- Industry Services
- Company Name Harriston Group
- Geographical Kuala Lumpur
Looking Out of the Box in Local and Foreign Business Expansion
“Before starting this business, I had gained a lot of experiences that taught me how to respond positively when facing with rejection. The strength that I had mustered through the many trials has helped to bring Tealive to where it is, today. We develop and innovate using data, and not based on intuition. This all helped to contribute to our exponential growth, and keep us in line with the rapidly changing market trends,” Mr Bryan Loo. CEO, LOOB Holding Sdn. Bhd.
- Best Practices Type Case Studies
- Industry Services
- Company Name LOOB Holding Sdn. Bhd.
- Geographical Selangor
Promoting ‘Musang King’ to the World
“To succeed in the food export business you must be persistent in your effort and not give up easily. Product branding is essential. Your packaging must differentiate your products from those of others in the market. It is important to develop good networking and close collaboration with other players down the industry chain,” Anna Teo Founder & Managing Director, Hernan Corporation Sdn Bhd.
- Best Practices Type Case Studies
- Industry Manufacturing
- Company Name Hernan Corporation Sdn Bhd.
- Geographical Selangor
Creative Approach to Boost the Tourism Sector in Melaka
“Melaka is the state for all tourists. The development of the tourism sector in the state has gone through a unique revolution to ensure that Melaka has always been the main tourist destination in Malaysia. Tourism Melaka has done the best to promote the state by analysing the visitor data that has been collected for many years. The right decision can be made based on the data and findings, to ensure that every promotional activity we run will bring maximum returns to the state.” Norena Jaafar, General Manager, Tourism Melaka, Melaka Chief Minister’s Department
- Best Practices Type Case Studies
- Industry Services
- Company Name Tourism Melaka
- Geographical Melaka
More...
Understand markets, customers and capabilities
One of the characteristics of the market-driven companies is setting a set of cultural values and beliefs emphasising on customer interests. These companies have developed a market orientation, which serves to facilitate the generation, dissemination, and utilisation of market information. By doing so, companies will have a better understanding on customers and their needs in order to optimise the interactions with the customers.
- Best Practices Type Key Performance Indicators
- Industry Others