Develop and manage marketing plans

Develop and manage marketing plans (2)

Friday, 23 March 2018 09:47

Flagging a Pathway Towards a Brighter Future : Market Expansion in Meeting Customer Expectations

P.A. Food holds on to their core values of being innovative and embracing change, being passionate about food, being caring and valuing ethics. Despite that, quality of food is another value that they assure in all their productions. From being an entity that produces ‘pau’, P.A. Food has grown into supplying many other foods which are well known in the Malaysian cuisine. The entity allocates more than RM100,000 in R&D fund as they strongly believe that R&D helps in forming new ideas and to keep up with the food trend.

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  • Best Practices Type Success Stories
  • Industry Manufacturing
Thursday, 22 March 2018 15:21

Etika, Breaking Creative Boundaries to Remain on Top

“Our campaigns are impactful because we have remarkable products that meet the needs of consumers. We simply utilise the power of branding and marketing to further boost our product positioning. Such ads and promotions, like the ones for Dairy Champ, have brought a sales increment of 100% to 200%,” said Mr Santharuban Thurai Sundaram, the Vice President Marketing of Etika Sdn. Bhd.

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  • Best Practices Type Success Stories
  • Industry Manufacturing
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