Pulau Buta Eco Resort (PBER) has also been very proactive in ensuring its best practices and services to customers through honestly and carefully listening to user feedback that it receives, and also by going through a rigorous certifying process until achieving Malaysia Tourism Excellence (MaTEx) Business Certification. This applies to all aspects from security to environmental scrutiny.

Having many things on PIA’s plate at one time means that Syazman needs to run a tight ship, and to do that successfully means having a good set of SOPs. Indeed, it was one of the first items looked into when the company began. In fact, there are particular SOPs or even sub-SOPs for different parts of PIA’s business, to make sure that all aspects and risks are taken care of for each type of activity.

Focus and passion extends solidly into safety, which is critical in adventure tourism where the elements of risk are by nature always present and the highest standards of safety are thus required and embodied by Standard Operating Procedures (SOPs). It is required under MaTEx for all adventure tourism activities, covering all aspects from safety equipment to site condition to emergency reaction. From here, the complete SOP on implementation of adventure activities will ensure that OG complies with MaTEx certification.

There are lots of other accommodation options in Cameron Highlands. As for adventure tour options, Yusree points out that there are more than 100 companies doing hiking tours all over Malaysia. Competition is tough, thus healthy differentiation is key for everyone’s sustainability. For a start, appreciation of the environment needs to begin with awareness that it exists and is important. Towards this end Hikers Sleep Port has various environmentconscious features; some obvious and needed, some subtle and unique.

Speaking of outdoor adventures especially with mountain trips, the first thing that comes to mind is; how safe would this be? With the background and love for adventure, Ohana prioritises safety first among other important matters complete with its own Standard Operating Procedures (SOPs) based on experience.

They have an established Emergency Response Plan (ERP) and Risk Analysis Management System (RAMS) in place, where all these systems are implemented in all of their programmes and activities. All programme activities, Maverick has set a better than average trainer-to-participant ratio where every 10 persons in a group would be equipped with one trained guide or trainer regardless of how big a group is.

Jenoba is one of the first outdoor adventure operators in Terengganu to have a comprehensive set of Standard Operating Procedures SOPs, which the company devised on its own based on experience, observation and existing industry practice.

Hafiz’s concern for the environment extends not just for the unique and beautiful nature of Cherating and the region that must be saved, but also concern for the community especially the villagers on a local scale yet also the desire to educate visitors and other people of the world about conservation on a global scale.

ARBA developed an impressive 12 systems all in-house, divided into two categories namely Customer First Delivery and Innovation for Productivity. The Customer First Delivery systems were created to enable ARBA to analyse data automatically for customer profiling to understand their behaviour and thus formulate more effective marketing strategies. This aims to raise sales through well-targeted promotions.

As the world moves further into the digital era, CPP plays its part in providing the best and convenient mobile application for Muslim globetrotters. CPP has created an app for a renowned travel agent MN Ajwa Travel, called TRVLSM that allows travel agents to perform marketing campaigns for their products and services. While the app is not yet available on Google Play Store and App Store, users are able to register their account first on the website - travel.ziarah.com.my. The application digitises the entire process of storing essential documents and information of the travellers, including passport and personal details in the internal cloud system. Apart from providing the convenience of hassle-free ticket and accommodation booking process, it also manages the whole trip virtually and puts ease on the travellers’ mind.