Hafiz’s concern for the environment extends not just for the unique and beautiful nature of Cherating and the region that must be saved, but also concern for the community especially the villagers on a local scale yet also the desire to educate visitors and other people of the world about conservation on a global scale.

“In order to attract even more foreign tourists, HCA improved its mangrove tour services by diving deeper into the world of fireflies; amassing as much information through local observation, reading as well as attending knowledge events, and sharing the knowledge. This enabled us to give interesting and finely detailed explanations about these amazing creatures, and this is what differentiated HCA from other operators. Foreign tourists are more interested in the concept of edu-tours (educational tours) and it is this concept that local operators need to offer in order to rank Malaysia as among the must-visit places on the world map. Besides that, collaboration with other product providers in the locality is also very important, so that there is a welcome diversity of local offerings. In turn that will attract tourism spending and raise the local economy and resident’s income. This is HCA’s firm belief in helping to form a sustainable tourism ecosystem in Cherating.” Mr. Mohd Hafiz Abdul Majid, Founder of Hafiz Cherating.

ARBA developed an impressive 12 systems all in-house, divided into two categories namely Customer First Delivery and Innovation for Productivity. The Customer First Delivery systems were created to enable ARBA to analyse data automatically for customer profiling to understand their behaviour and thus formulate more effective marketing strategies. This aims to raise sales through well-targeted promotions.

“ARBA offers unique travel experiences, especially its tours package for overseas holidays. In fact, ARBA always promotes a difference in both inbound and outbound travel practices by the company as it ensures that all its packages offered must have these advantages; ‘No tourist traps’, ‘Super saving, budget or premium choices’, ‘Halal food and prayers cared for’, ‘Fully licensed and trusted’, ‘Joined tour or private tour’ and ‘Strategically located accommodation’. To fully optimise its work efficiency, ARBA approaches this aim by digitalising almost all of its work processes, thus enabling its workforce to concentrate on the most important activity; sales, which can then be truly focused on and done more efficiently. For ARBA, the harnessing of approved customer profiling data is very critical in ensuring that ARBA’s marketing campaigns are directed towards the most appropriate target groups.” Mr. Ammar Roslizar, Chief Executive Officer, Arba Travel & Tours Sdn Bhd.

As the world moves further into the digital era, CPP plays its part in providing the best and convenient mobile application for Muslim globetrotters. CPP has created an app for a renowned travel agent MN Ajwa Travel, called TRVLSM that allows travel agents to perform marketing campaigns for their products and services. While the app is not yet available on Google Play Store and App Store, users are able to register their account first on the website - travel.ziarah.com.my. The application digitises the entire process of storing essential documents and information of the travellers, including passport and personal details in the internal cloud system. Apart from providing the convenience of hassle-free ticket and accommodation booking process, it also manages the whole trip virtually and puts ease on the travellers’ mind.

Today’s technology is not just about creating new versions of systems, it also requires creativity as an essential ingredient for every problem solving. We would never settle for the quickest or easiest solutions, we will always focus our creative energies to develop a plan to overcome any challenges we are facing. Furthermore, our team members are passionate about what they do and often bring new ideas to the table. It has been our dream to develop an online store and become well known throughout Malaysia. While some efforts may better than the others, the team takes the initiative to transform its vision into reality through their creative eyes. Mr. Kamal Naser, Multimedia Director, Crush Pix Production.

BORANG serves as a one-stop solution where it provides the tools to create any system, app and portal. This means users can develop their systems instead of hiring developers to develop different systems whenever their needs change over time. The development of BORANG is based on several overseas solutions such as SeamlessGov, DataCom, SurveyMonkey, Google Form, Sharepoint, among others. BORANG allows organisations to digitalise their work processes via online forms, reviewing and approving specific applications and payments online, as well as sending notifications on the status of progress to both internal and external users. There are 25 people comprising technical and non-technical teams who are directly involved in the development of the BORANG system.

The road to becoming a successful I.T. company is full of hardships and challenges, let alone in becoming a Bumiputera I.T. company in Malaysia. We started with no real aim and only focusing on sustaining our business, but thankfully, we managed to grow the company to what it is now. Now, we can hire 72 staff and have developed more than 250 systems and applications. To keep ourselves updated with fast-paced technological advancements in the ICT industry, we must be highly adaptable without forgoing the timeliness in providing excellent service to our clients. This is difficult, if not impossible, to achieve if the culture of innovation is not fully embraced by our employees, even if various innovative initiatives were taken. I strongly believe that this culture is what allowed Aidan to endure, and its products trusted by our clients. More often than not, the culture of innovation has contributed to the product revolution that greatly helps in accelerating the digital transformation in our clients’ sites. Mr Khairul Anwar Mohamad Zaki, Director, Aidan Technologies Sdn Bhd

Farm Fresh was determined to change that norm by supplying several batches of genuine fresh milk using any available transport, even a commercial bus at one time, to the retailers. Both Mr Loi and Encik Azmi realised the need to have a strong branding awareness and educate the public on the benefits of consuming genuine fresh milk. They created various aggressive promotional cum educational campaigns on fresh milk, mostly on social media to attract the young generations to consume fresh milk for a healthier diet.