The strategy to grow the brand is crucial in the expansion of any retail businesses. Since our target group is confined within a specified range of age, our marketing strategies would have to revolve around influential factors of targeted consumers’ behaviour. We claim ourselves as representative of youngster’s lifestyle since our products can be worn at any occasion in most daily life activities and public places such as in mosques, gyms, beaches, toilets, malls, pool and even in cyber cafés. We aim to bring Fipper to every spot of the world to give everyone the chance to enjoy this quality, fashionable, colourful and environmentally friendly slippers. In that regard, influencer and digital marketing will be our main focus for the coming years. Other than that, we have also tapped into the children category through our comfortable children slippers. This indirectly made them our young brand ambassadors which will increase our brand awareness and, eventually, retain them as Fipper’s loyal customers when they grow up. Choong Jee Von, Chief Executive Officer (CEO), Fipper Marketing Sdn. Bhd.