“In order to attract even more foreign tourists, HCA improved its mangrove tour services by diving deeper into the world of fireflies; amassing as much information through local observation, reading as well as attending knowledge events, and sharing the knowledge. This enabled us to give interesting and finely detailed explanations about these amazing creatures, and this is what differentiated HCA from other operators. Foreign tourists are more interested in the concept of edu-tours (educational tours) and it is this concept that local operators need to offer in order to rank Malaysia as among the must-visit places on the world map. Besides that, collaboration with other product providers in the locality is also very important, so that there is a welcome diversity of local offerings. In turn that will attract tourism spending and raise the local economy and resident’s income. This is HCA’s firm belief in helping to form a sustainable tourism ecosystem in Cherating.” Mr. Mohd Hafiz Abdul Majid, Founder of Hafiz Cherating.