“There needs to be a shift in a larger scale at the grassroots, to ensure a robust agroindustry. At GrasiCili, we’ve realised that when we combine contract farming, a good business model, and social enterprise into the equation, we will be able to elevate the community of the nation, especially those in the B40 group. This is how we ensure a sustainable agroindustry, while empowering the people behind it,” says Munir as he explains the idea that led to GrasiCili.