Contract farmers reap advantages that allow for a sustainable income and business growth. For instance, Treegrow Orchids engage contract farmers in Cameron Highlands via a standing order. The pre-agreed price ensures that the sell-price will not fluctuate, thus enabling sustainable, stable income for the farmers. Meanwhile in peak seasons, exporters like Treegrow Orchids may also offer to purchase slightly more than the agreed quantity with a competitive price. At the same time, farmers are also keen to improve farming practices to ensure the quality of the crop and attract more business with existing and new exporters. In the case of Treegrow Orchids, farmers also benefit from the transfer of technology and best practices from the company. “Whenever we notice that the crop quality is not up to standards, we take the initiative to visit the farm to identify problems with the farmers and provide free consultation to help tackle any issues,” said Seng Yee.