MGROW is a contract farmer that supplies its fresh produce to the Federal Agricultural Marketing Authority (FAMA) and to private companies mainly in the northern region of the country. In the international front, it has also brokered exporting deals to China, a promising market for the tropical fruit. Ting shares, “The market here has been very welcoming. We are excited to get an overwhelming enquiry from distributors and exporters, to the point that we had to say ‘no’ to some! It is a good problem and has boosted our confidence in the product. But we recognise the high-demand and we plan to expand our farm soon so we can venture into more contract opportunities.” For MGROW, contract farming is a strategic component of the business growth. “Contract farming provides a set target that allows us to make precise decisions on how many acres of pineapples we are growing, how many the farm will produce, and when it will be harvested. Once the pineapples are planted, the only focus is to ensure we meet the deliverables,” says Ting.