Jenoba is one of the first outdoor adventure operators in Terengganu to have a comprehensive set of Standard Operating Procedures SOPs, which the company devised on its own based on experience, observation and existing industry practice.

“We transformed our approach from offering packages that were just recreational into adventure tourist packages, in order to increase the demand for our tourism products. With that, now trips can proceed with a minimum participation of just two people, which of course optimised the company’s regular operations. Collaboration with travel agents at the Kuala Besut jetty to introduce Jenoba’s packages became the gateway to bringing in foreign tourists to try local tours and expand their stay in Terengganu. Jenoba’s hope for the future is for Terengganu to be as famous for all its exciting nature and outdoor adventure offerings, just as its beautiful islands are.” Mr. Mohd Najib Bin Alias, Manager, Jenoba Trading & Services Sdn Bhd.

Hafiz’s concern for the environment extends not just for the unique and beautiful nature of Cherating and the region that must be saved, but also concern for the community especially the villagers on a local scale yet also the desire to educate visitors and other people of the world about conservation on a global scale.

“In order to attract even more foreign tourists, HCA improved its mangrove tour services by diving deeper into the world of fireflies; amassing as much information through local observation, reading as well as attending knowledge events, and sharing the knowledge. This enabled us to give interesting and finely detailed explanations about these amazing creatures, and this is what differentiated HCA from other operators. Foreign tourists are more interested in the concept of edu-tours (educational tours) and it is this concept that local operators need to offer in order to rank Malaysia as among the must-visit places on the world map. Besides that, collaboration with other product providers in the locality is also very important, so that there is a welcome diversity of local offerings. In turn that will attract tourism spending and raise the local economy and resident’s income. This is HCA’s firm belief in helping to form a sustainable tourism ecosystem in Cherating.” Mr. Mohd Hafiz Abdul Majid, Founder of Hafiz Cherating.

ARBA developed an impressive 12 systems all in-house, divided into two categories namely Customer First Delivery and Innovation for Productivity. The Customer First Delivery systems were created to enable ARBA to analyse data automatically for customer profiling to understand their behaviour and thus formulate more effective marketing strategies. This aims to raise sales through well-targeted promotions.