Develop business strategy (31)
Adventure Activities Always Have a Risk: Jenoba's SOP Keeps it Minimised
Jenoba is one of the first outdoor adventure operators in Terengganu to have a comprehensive set of Standard Operating Procedures SOPs, which the company devised on its own based on experience, observation and existing industry practice.
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From a Shop Selling Outdoor Gear to a Trusted Operator Doing Outdoor Tours
“We transformed our approach from offering packages that were just recreational into adventure tourist packages, in order to increase the demand for our tourism products. With that, now trips can proceed with a minimum participation of just two people, which of course optimised the company’s regular operations. Collaboration with travel agents at the Kuala Besut jetty to introduce Jenoba’s packages became the gateway to bringing in foreign tourists to try local tours and expand their stay in Terengganu. Jenoba’s hope for the future is for Terengganu to be as famous for all its exciting nature and outdoor adventure offerings, just as its beautiful islands are.” Mr. Mohd Najib Bin Alias, Manager, Jenoba Trading & Services Sdn Bhd.
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Increasing Sales with Effective Strategies
ABH is constantly looking for better ways to understand the customer’s tastes and trends. This can be achieved from the detailed information in the membership programme. Once customer enrols this programme, all the consumer’s data are documented in the BI system. As the data allows a comprehensive view of customer behaviour, buying habits, and preferences, ABH able to customise their offerings to exact groups of customers.
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Strategies Business Operation through Business Intelligence System
Technology can change the way we work and certainly allows people to be more efficient and reduce human errors. BI has helped us a lot in warehouse buying and management. ABH also monitors cash flow in real-time and eliminates tedious manual work. Data on customer behaviour is the input used to develop a more effective marketing strategy and thus increase company sales. Workers are more productive because they work with data. Mr Dancan Low, Managing Director, Apple Baby House.
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Berita Harian, Mei 9, 2020 - AMS Metal Group : Pembekal Bahan Aluminium Sehenti
Johor Bahru : Syarikat perusahaan kecil dan sederhana (PKS), AMS Metal Group Sdn Bhd, menyasarkan bagi menembusi pasaran Malaysia Timur, Thailand dan Indonesia sebagai langkah mengembangkan organisasi itu bagi tempoh lima tahun.
PSS Journey Towards Fourth Industrial Revolution
Automation is one of the most highly utilised elements in manufacturing sector and a solid foundation towards realising the I4.0 status. PSS discovered that by combining automation with Internet of Things (IoT) element and robotics, it would greatly enhance its existing Pack and Track system as well as the machine components traceability. In light of this discovery, PSS replaced the ordinary components with IoT featured components for better real time monitoring of performance of every machine in the packaging line.
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Colouring Fipper's Footsteps towards Success
In the era of digitalisation and e-commerce, most retailers opted not to open up new outlet at shopping complexes to minimise its operational costs. However, Fipper found this as an opportunity as a marketing channel to market its products and decided to open up more branches as the rental is cheaper due to small outlet size.
The Vibrant Colour of Fipper
The strategy to grow the brand is crucial in the expansion of any retail businesses. Since our target group is confined within a specified range of age, our marketing strategies would have to revolve around influential factors of targeted consumers’ behaviour. We claim ourselves as representative of youngster’s lifestyle since our products can be worn at any occasion in most daily life activities and public places such as in mosques, gyms, beaches, toilets, malls, pool and even in cyber cafés. We aim to bring Fipper to every spot of the world to give everyone the chance to enjoy this quality, fashionable, colourful and environmentally friendly slippers. In that regard, influencer and digital marketing will be our main focus for the coming years. Other than that, we have also tapped into the children category through our comfortable children slippers. This indirectly made them our young brand ambassadors which will increase our brand awareness and, eventually, retain them as Fipper’s loyal customers when they grow up. Choong Jee Von, Chief Executive Officer (CEO), Fipper Marketing Sdn. Bhd.
Sinar Harian, Februari 17, 2020 - Tawar Raja Buah Terbaik
Kejayaan penubuhan EzyDurian bukan sahaja menjadi cabang rezeki baharu buat Khairul Anuar dan Hamzah, malah ia turut dikongsi bersama kakitangan EzyHome yang lain. "Oleh kerana perniagaan EzyDurian bergantung kepada musim, kakitangan yang terlibat dalam operasi bisnes ini terdiri dalam kalangan staf syarikat induk iaitu EzyHome. Selepas tamat bertugas, kakitangan EzyHome akan bekerja sambilan di premis EzyDurian," katanya.
Assuring Supplies for Continous Demand
A total of 70% of MBG’s fresh produce was imported from foreign countries while the remaining are secured from the locals. In order to maintain the quality and stocks of the fresh produce, MBG is dependent on three different sources for their supplies — farmers, exporters and agents. Other than having a short range of products, farmers could only provide a small scale output as the produce depends on the seasons. The exporters, on the other hand, have up to 20 farmers under their belt; which means they are able to obtain as many stocks as they want or need. However, the agents serve as the main source for MBG to purchase various fruit products since there will be daily transactions between the agents and other fruit sellers.
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A Comprehensive Business Model in Conquering the Fruit Retail Market
The practice of comprehensive business model in our operation has contributed to MBG’sgrowth towards becoming the leading brand of fruits retail industry in Malaysia. We also managed to penetrate into the international market, despite our humble beginnings, with well-placed, effective marketing strategies. Additionally, we are quite optimistic in gaining control over this market starting with the consumers, retailers and suppliers — both local and foreign — due to the well-known fact that we are supplying high quality fruits. The money back guarantee concept also solidifies our grip on the market as a trusted brand that emphasises on product quality. Mr. Adnan Lee, Managing Director of MBG Fruits Sdn. Bhd.
LETSB's Initiative to Improve Business Operations
LETSB has identified the Key Performance Index (KPI) to ensure its business operations comply with established financial practices and procedures. The company will strive to maximise income and control expenditure by effectively controlling and managing costs, optimising resources, and maximise revenue collection.
Working Hand-in-Hand with the Local Community to Boost Langkawi's Tourism Industry
“Tasik Dayang Bunting is a hundred percent collaborative management effort between LETSB and the local community. The people who run the place are all locals, and excess to Pulau Dayang Bunting is exclusively by boat service operated collectively by some 300 local boat owners. LETSB adopts an integrated approach in managing and promoting its tourism-based assets by always giving preference to the local community in terms of employment and business opportunities.” En. Sharudin Hassan, Managing Director, LADA Eco-Tourism Sdn. Bhd.
Supervising the Operations from End-to-End
Secret Recipe has strict requirements and control over food quality, including raw materials for export. Secret Recipe has invested heavily on machinery and technology as productivity booster, streamlining business unit’s work and eliminate potential human errors. From manual, mass production to automation, Secret Recipe has deployed more automated systems onto the assembly line to perform human tasks that enabled Secret Recipe to supply high and consistent quality products to worldwide outlets. Secret Recipe engages local audit in franchisees’ country to assure the service and product quality is consistent and in compliance with the Malaysia HQ standards.