Generate and define new product/service ideas

Generate and define new product/service ideas (43)

Thursday, 25 July 2019 09:10

May 20, 2019, The Edge Malaysia - Mondelez wants bigger bite of snack pie

As everyone knows, Malaysians love to eat. And that includes snacking - a penchant Mondelez Malaysia is capitalising on to drive sales growth even as it works to make its Cadbury Dairy Milk Chocolates, Twisties and Chipsmore tastier. Through the introduction of new products, Mendelez - also known for Kraft cheese and Philadelphia cream cheese - aims to turn more people into snackers and make its products appeal to health-conscious consumers so that it can capture new business segments.

  • Best Practices Type Newsclips
  • Industry Services
  • Company Name Mondelez International (Mondelez Sales Sdn Bhd)
  • Geographical Selangor
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