Wednesday, 28 October 2020 09:42

Diversifying Strategy to Increase Profits and Productivity

Diversifying Strategy to Increase Profits and Productivity

ABM’s vast collection of songkok includes the exclusive signature curve design specially designed by the founder himself. The inner design of the songkok depicts the floral and zigzag patterns to provide comfort to the wearers. There are various types of size, height, color, pattern and material in each songkok collection. The materials used are mostly high quality velvet, durable, water resistance and washable. As a strategy to expand the demand, ABM introduced ten different brands which are segregated according to its quality and size; Putera, NAB 3 ¾’, NAB 4 ¼’, NAB 5’, ABM 2000 3 ¾’, ABM 2000 4 ¼’, ABM 2000 5’, ABM 1000 3 ¾’, ABM 1000 4 ¼’, and ABM 1000 5’.

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  • Best Practices Type: Infographics
  • Industry: Services
  • Company Name: ABM Zulaikha Sdn Bhd
  • Geographical: Pulau Pinang
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