Develop business strategy (25)
Colouring Fipper's Footsteps towards Success
In the era of digitalisation and e-commerce, most retailers opted not to open up new outlet at shopping complexes to minimise its operational costs. However, Fipper found this as an opportunity as a marketing channel to market its products and decided to open up more branches as the rental is cheaper due to small outlet size.
The Vibrant Colour of Fipper
The strategy to grow the brand is crucial in the expansion of any retail businesses. Since our target group is confined within a specified range of age, our marketing strategies would have to revolve around influential factors of targeted consumers’ behaviour. We claim ourselves as representative of youngster’s lifestyle since our products can be worn at any occasion in most daily life activities and public places such as in mosques, gyms, beaches, toilets, malls, pool and even in cyber cafés. We aim to bring Fipper to every spot of the world to give everyone the chance to enjoy this quality, fashionable, colourful and environmentally friendly slippers. In that regard, influencer and digital marketing will be our main focus for the coming years. Other than that, we have also tapped into the children category through our comfortable children slippers. This indirectly made them our young brand ambassadors which will increase our brand awareness and, eventually, retain them as Fipper’s loyal customers when they grow up. Choong Jee Von, Chief Executive Officer (CEO), Fipper Marketing Sdn. Bhd.
Sinar Harian, Februari 17, 2020 - Tawar Raja Buah Terbaik
Kejayaan penubuhan EzyDurian bukan sahaja menjadi cabang rezeki baharu buat Khairul Anuar dan Hamzah, malah ia turut dikongsi bersama kakitangan EzyHome yang lain. "Oleh kerana perniagaan EzyDurian bergantung kepada musim, kakitangan yang terlibat dalam operasi bisnes ini terdiri dalam kalangan staf syarikat induk iaitu EzyHome. Selepas tamat bertugas, kakitangan EzyHome akan bekerja sambilan di premis EzyDurian," katanya.
Assuring Supplies for Continous Demand
A total of 70% of MBG’s fresh produce was imported from foreign countries while the remaining are secured from the locals. In order to maintain the quality and stocks of the fresh produce, MBG is dependent on three different sources for their supplies — farmers, exporters and agents. Other than having a short range of products, farmers could only provide a small scale output as the produce depends on the seasons. The exporters, on the other hand, have up to 20 farmers under their belt; which means they are able to obtain as many stocks as they want or need. However, the agents serve as the main source for MBG to purchase various fruit products since there will be daily transactions between the agents and other fruit sellers.
A Comprehensive Business Model in Conquering the Fruit Retail Market
The practice of comprehensive business model in our operation has contributed to MBG’sgrowth towards becoming the leading brand of fruits retail industry in Malaysia. We also managed to penetrate into the international market, despite our humble beginnings, with well-placed, effective marketing strategies. Additionally, we are quite optimistic in gaining control over this market starting with the consumers, retailers and suppliers — both local and foreign — due to the well-known fact that we are supplying high quality fruits. The money back guarantee concept also solidifies our grip on the market as a trusted brand that emphasises on product quality. Mr. Adnan Lee, Managing Director of MBG Fruits Sdn. Bhd.
LETSB's Initiative to Improve Business Operations
LETSB has identified the Key Performance Index (KPI) to ensure its business operations comply with established financial practices and procedures. The company will strive to maximise income and control expenditure by effectively controlling and managing costs, optimising resources, and maximise revenue collection.
Working Hand-in-Hand with the Local Community to Boost Langkawi's Tourism Industry
“Tasik Dayang Bunting is a hundred percent collaborative management effort between LETSB and the local community. The people who run the place are all locals, and excess to Pulau Dayang Bunting is exclusively by boat service operated collectively by some 300 local boat owners. LETSB adopts an integrated approach in managing and promoting its tourism-based assets by always giving preference to the local community in terms of employment and business opportunities.” En. Sharudin Hassan, Managing Director, LADA Eco-Tourism Sdn. Bhd.
Supervising the Operations from End-to-End
Secret Recipe has strict requirements and control over food quality, including raw materials for export. Secret Recipe has invested heavily on machinery and technology as productivity booster, streamlining business unit’s work and eliminate potential human errors. From manual, mass production to automation, Secret Recipe has deployed more automated systems onto the assembly line to perform human tasks that enabled Secret Recipe to supply high and consistent quality products to worldwide outlets. Secret Recipe engages local audit in franchisees’ country to assure the service and product quality is consistent and in compliance with the Malaysia HQ standards.
Developing A Distinctive Business Like No Other
Secret Recipe has gone through many ups and downs since its establishment. Leveraging on our strengths of producing high quality and appetizing cakes, Secret Recipe has established its brand in the F&B industry in both local and international markets. For business expansions, Secret Recipe offers potential investors to be franchisees, working hand in hand to grow business together. Secret Recipe will strive to maintain its vision to be the best and continue to grow. Patrick Sim, Business Development, Director,Secret Recipe Cakes and Café Sdn. Bhd.
Mission Critical : Business Foresight
To play a game, you need participants, but to win it you need a plan, a game plan. The same could be said for business. In ever-changing business world, a plan is what makes or breaks the business. With a well-made plan, businesses can stay ahead of their competitor and vice versa. However, only having a good plan is not enough, seamless execution and deployment of the plan must go hand-in-hand. This is the story of a Malaysian-made company's journey in the strategic planning and deployment project and how it motivated them to be the best.
The Edge Malaysia, October 28, 2019 - The more diversified the company, the better
As the lingering geopolitical uncertainty and worries over slowing global growth continue to weigh on the markets, some investors are placing their bets on consumer staples as a safe haven. Consumer goods are often seen as sticky and, thus, maintaining fairly stable earnings growth.
The Importance of Having Key Strategic Partners
PLSB found that most successful businesses embrace partnerships in order to compete on a global scale. It was deemed as the most effective way to gain more customers, generate more revenue and penetrating new markets. PLSB chosen a few partners who are experts in their own field and delegated the task of product development to them to reduce the risks of mistakes during the inception phase. Consequently, the partnerships would contribute to higher business performance and better product innovation.
Langkawi Cable Car: Reaching for the Sky
“The cable car lengthy waiting time issue prompted PLSB to revise its business model in order to sustain the cable car operation. It was from there that PLSB decided to introduce boarding time system and diversify its product with a customer-centric approach, which led to the creation of a theme park with multiple attractions. The solution did not only resolve the lengthy waiting time issue, but also allowed PLSB to attract and retain more visitors thus generating a healthy revenue flow. The strategic partnerships have also contributed to the fast development of various attractions within the theme park. In its journey to provide its visitors with the best customer experience, PLSB included several attractions in a single package which gave the visitors plenty of things to do while waiting for their turn to ride the cable car.” Ir. Abu Hashim Abdul Rahman Acting Chief Operating Officer, Panorama Langkawi Sdn. Bhd.
Being a Leader by Evolving with I4.0 Technologies
“PSS is one of the leading local manufacturers that has successfully produced comprehensive packaging machinery in which 60% of our production output is in the export market. We constantly strive to fulfil our clients’ requests by continuously performing innovative upgrades in our packaging machinery. In doing so, not only we created a reputable image for PSS, but also establish strong credibility in our capabilities to deliver and exceed the clients’ expectations. We are also fortunate to have highly skilled engineers who managed to embed the I4.0 elements in our latest packaging machinery through their relentless effort in research and development.” Mr Mano Subramaniam, Managing Director, Packaging Sales and Service (M) Sdn. Bhd.