Becoming the main manufacturer of a product without a sustainable ecosystem is not an easy feat. However, we saw a huge potential in producing our own milk and conducting a thorough deep market research of the local dairy industry to identify and resolve any issues that could impede our progress. In time, we were able to expand our farm, the number of cows, our staff and finally bring Farm Fresh brand to become a national-level product. We have also invested in several cold rooms and temperature-controlled vehicles to ensure Farm Fresh milk retains its freshness when shipped to the market shelf. To maintain our competitive edge, we have our own R&D unit to develop more products every year. Since we are dealing with resources from live beings, the welfore of our 5,000 genetically modified cows is extremely crucial and has to constantly be at optimal level. Mr. Azmi Zainal, Chief Operating Officer, Farm Fresh.