Tuesday, 12 January 2021 09:33

Automation is the Way to Go

Automation is the Way to Go

ARBA developed an impressive 12 systems all in-house, divided into two categories namely Customer First Delivery and Innovation for Productivity. The Customer First Delivery systems were created to enable ARBA to analyse data automatically for customer profiling to understand their behaviour and thus formulate more effective marketing strategies. This aims to raise sales through well-targeted promotions.

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  • Best Practices Type: Infographics
  • Industry: Services
  • Company Name: Arba Travel & Tours Sdn Bhd
  • Geographical: Selangor
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